
VCFA GD Semester 4. Grad Thesis.
Packet #3
Thesis writing has expanded to include a “dear reader” letter in the front matter with the hope of setting reader expectations, inviting folks in, and making the audience aware of my stance on neutrality or universality in creative work (I don’t believe it exists). The Tonantzin section of the book is a tribute to models of Matriarchal values, Motherhood, Mothering, and being MOTHER. This section takes a nod from the Mexica concept of Tonantzin or “Our Sacred Mother.” This concept of the Sacred Mother acts as an umbrella for several matriarchal deities in the Aztec Pantheon.
The Book design has expanded to include the complete body of writing (thus far) along with Chapter breaks, images ,and illustrations.
For fun, I’ve also documented a “Pocket Ofrenda” Workshop I led at Cal State University Northridge on April 26th, as well as a collaborative project spearheaded by Dr. Dori Tunstall in response to the current political landscape titled “The Attempted Erasure Project.”
Care and feeding is a photo essay documen ting the cycle of blessings. Hosting family parties means creating a space for making memories and strengthening relational bonds across all generations—it also means a pile of dirty dishes and household chaos that takes two whole days to get through.
I continue to explore image-making through the lens of the Mexican Dialectic, blending cultural (which includes pop culture) and ancestral visual traditions with contemporary technology. My work nods simultaneously to the Indigenous and the colonial, engaging them in a layered conversation that yields a hybrid visual language.
WRITING
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WRITING 〰
Thesis Book Outline
8 Cardinal Directions - Opening the Ceremony (updated)
Introduction & Front Matter
Colophon & Chat GPT Transparency statement
Dear Reader (updated)
Blood, Belonging, & Borderlands (updated)
Notes On Mexican/ Mexican American Ideas Of Indigeneity And RaceEsta Es Una Ofrenda
Essays
TITLE TK (updated)
Design as a relational and contextual practiceKindergardens (updated)
Parent And Child (Literal And Inner), Student And TeacherThe Milpa And The Xochitla
Land-Based Lessons For Communal Care, And Creative ProcessMi Casa, Home (TK)
Hospitality In Our Homes Of Teaching And PracticeTonantzin, the Holy Mothers (updated)
An Altar To The Holy MothersWhat About Your Friends? (new)
Building Community In A System That Values Toxic IndividualityLengua Divina (TK)
Creative Work Is Speaking In TonguesGratitude (Closing The Circle) (TK)
Bibliography, Thank You
Taxonomy of design language (image origins & processes)
UNA OFRENDA
Design as a Relational Practice
Una Ofrenda: Design as a Relational Practice maps a journey toward understanding graphic design not as a fixed discipline, but as a relative and relational act—shaped by community, memory, survival, and the sacred responsibility of storytelling. To call design relative is to reject the myth of universality; to call it relational is to recognize that culture arises from lived experience, and collective context.
Through narrative, theory, critique, and visual reflection, Una Ofrenda explores how visual communication shapes and is shaped by relationships—between people, land, and culture. Each page is an offering: to the ancestors, the weirdos, the students, the teachers, the storytellers, and the futures we dare to imagine.
This book is both ceremony and scholarship, a gathering of pedagogies rooted in memory, and the knowledge that our most enduring systems have always been rooted in care, reciprocity, and right-relationship. This is an invitation to a design praxis that honors plurality, nurtures belonging, and affirms that Graphic Design—like all living things—thrives in community.
(back cover descript)
A PDF version of this document is available on the shared VCFA advisee Google Drive.
If I were to describe this project in a brief way, I would say:
This project describes pedagogy and teaching as a relational practice and process—one where positionality becomes another site of research that can inform how we make and teach Graphic Design. The document itself is structured like an ofrenda: it begins with ceremony and intention, then unfolds through a collection of essays that offer examples of how lived experience can become a site of research and creative practice.
I could use some feedback on:
the updated design which includes
Front and back cover
the text spreads (pages 1-31)
the illustrated matriarchial collages (pages 52-55)
Essay
What About Your Friends?
From kindergarten through high school, I attended eight different schools. We moved a lot—not to anywhere far or exciting, just enough to make me start over again and again. I was always the new kid, working overtime to decode social hierarchies already in place—an exercise I failed at more often than I succeeded.
What I didn’t understand then, but know now, is that I’d been dropped into something like The Hunger Games, without alliances or a thrilling plotline to protect me. My mom didn’t know the other kids’ moms, which meant they could bully me without consequence. The conclusion my little-kid brain arrived at seemed inarguable: if kids at all these different schools—divided by geography, with no knowledge of each other—called me the same names, they must be right. I must be the problem.
There were times when the name-calling and violations of my “personal bubble” really got to me. But before you get too sad, you should also know that being an only child for my first six years, and having moved so much, taught me how to enjoy my own company. I was unbothered by solitude—actually, I loved it.
I devoured books, comics, magazines—even liner notes. I was listening to all kinds of music. These media portals became windows into a world that felt bigger—and, most importantly, cooler—than the dumb schools, in the dumb neighborhoods, full of dumb people.
There was a brief moment in seventh grade when I finally cracked the social code. But I quickly discovered that the performance required to uphold it was exhausting. The constant attention and forced social contact were draining. So instead of retreating into quiet solitude, I chose a different path: I let my little freak flag fly, and embraced my party of one—even if it confused people or made them uncomfortable.
By the time I started high school, I had fully divested from the fantasy that those four years would be my “glory days.”
It turned out that flying my freak flag was its own kind of code—like a pheromone calling out to the other weirdo kids floating through the liminal spaces. Ironically what transpired over the next four years ended up being pretty fantastic. Through a code of various subcultural signifiers we found eachother.
My friend group was a constellation of cultural unicorns: mixed-race, ultra-minority, gender-defiant, and queer kids, all bound together by our love of music and art. Behind the veil of suburban perfection, we built a community that embraced plurality rather than erasing or blending it in.
In this community, I finally felt at home in my own body—who I was (or wasn’t) was no longer a problem, or even a question here. They was my first chosen family, and like any real family, we were equal parts wholesome and toxic. We empowered and enabled one another in equal measure. We snuck out to raves, dyed each other’s hair, experimented with substances, shared clothes, got arrested together, gossiped, scammed on people we shouldn’t, and loved each other in all the messy, brilliant, transcendent ways. We shone our light in a world that had otherwise demanded our erasure.
The rave scene was still heavily underground in early-to-mid ’90s in Los Angeles. Parties were accessed through a network of flyers, hotlines, and secret map points. In that world, we found other adolescent tribes on their own music-fueled psychedelic journeys. There were people dressed in feathers, satin, snow goggles, go-go boots, and military surplus gear. Together, we gathered to leave offerings—of dance and candy-necklace-stained sweat—on the sticky floors of warehouses and community centers stretching from Downtown LA to the far edges of Riverside County.
When I think about subcultures, I ask myself what defines them as something different than a “trend”—and I’ve come to believe that the answer can be found in wether or not there exists a shared value system.
When I think about subcultures, I think about what defines them, and I’ve identified one very key element that defines the difference between a trend, and a subculture—a shared value system. Raving wasn’t just about music, wild self expression, or taking drugs—it was a world organized around a collective agreement: PLUR—Peace, Love, Unity, and Respect.
These four letters were everywhere: on flyers, beaded bracelets, homemade T-shirts. You couldn’t be part of the scene without encountering this ethos, and the community lived it in real ways.
Raves were often structured as a series of rooms, each offering a different facet of the dance music genre: a jungle room, a house room, a trance room (for the noobs), and always a chill-out room—where the music was more Lo-Fi, the lights dimmer, and lounging was encouraged. Today, we might describe this as “accessible”—a party ecosystem designed with micro-spaces that accomodated different energy levels, vibes, and comfort zones.
Recently, I came across a social media post from a man who said the rave scene had saved him from white supremacy. He shared how, in the ’90s, he attended a rave, and learned about PLUR. He found that despite his appearance, he was welcomed into the space, and treated warmly. This experience radicalized him.
I wasn’t surprised—because I saw that happen with my own eyes.
At every party, there was an outdoor area—often for smoking or cooling off—where you could actually hear people talk. You could start or join a conversation with anyone.
One night, I made my way from the dancefloor to the patio with some friends, we shuffled toward the less crowded back end of the space. As we stepped into the open air, we came face-to-face with a group of Neo-Nazi skinheads in full regalia. My chest tightened—until I noticed—they were happily laughing. They had their arms wrapped around members of a Chicano party crew, and everyone was smiling. Members of both groups were clearly high on E.
I tried not to make eye contact, but my friends and I exchanged the same look of disbelief.
“What the fuck, girl?” whispered Gerry.
“Am I tripping?” asked Sam.
We all got quiet, trying to eavesdrop on the surreal scene unfolding just beside us.
“I don’t know why I started hating you guys!” one of the skinheads said.
“I don’t know, dog? We’re cool as fuck!” he replied.
“Man, I love you guys now!” the skinhead shouted—and then they hugged. For a long time.
This memory is a possibility model, that still remains burned into my mind.
Some might argue it was the drugs—ecstasy, originally used in family therapy before being outlawed in 1994—that opened the door to that moment of healing. But I’d say the substances were only one ingredient. I’ve seen people high on E throw hands outside the rave scene. The real catalyst was the shared value system—the unspoken code that defined the community and held us together, even through conflict.
Subcultures during that time often formed around music—but once they took shape, they expanded into value systems and codes of conduct. While I’ve always been a huge music nerd, I think my neuro-spicy brain especially appreciated the clarity of a social code that felt both decipherable and friendly.
I also responded to the fact that these subcultural codes weren’t bound by geography. I could move from one space to another without having to start over and decode a new social system. The values traveled with us. The code was portable. And that meant belonging could be too.
There were also consequences for being in-authentic. You got called a posuer if you disrespected the code.
At punk shows, big guys looked out for little guys near the front of the stage, if you acted like a jerk, someone would let you know. If women were on the stage, they would demand that the rowdy boys who started fist-swinging violent mosh pits, move away from the front of the stage: “All women to the front!”
The creation, and protection of these sacred places was a communal responsibility.
This is another lesson I have carried with me from lived experience and into design education and practice.
In a conversation with a couple of my classmates that took place during our studio practicum hour I stated that “I didn’t come here to be an art-star.”
My friends Roger and Lance looked at me, mouths and eyes wide with disbelief.
“I thought that was why everyone was here!” said Roger.
“That’s why I’m here,” added Lance.
I shook my head. “Nope. I came here to be the best version of myself doing a thing I love.”
Art school environments have a reputation for being fiercely competitive, but I wasn’t interested in competing. My admiration for some people’s work (and work ethic) over others was rooted in a value system and taste—not in sizing people up. I loved Roger and Lance’s work, and I rooted for their art stardom because they were my friends.
The culture of competition in the design world is validated by hero stories with big main-character energy. Graphic Design Visionaries by Caroline Roberts, released in 2015, is an iconic example of this kind of narrative. Each chapter is dedicated to a single designer and their body of work. Among the 75 designers featured, none are Black or Brown—a fact that reflects a broader bias in who gets lionized as a "hero" and who doesn’t.
This toxic formula for design storytelling is extremely harmful to our practice in multiple ways.
As a design student, I really began to wonder where I fit in to this culture. I had just presented a project about the singer Vicente Fernandez (whose fame within a Mexican family is akin to Frank Sinatra in an American one) to a group of classmates and professors who had never heard of him.
Like a good nerd, I turned to the Millard Sheets library shelves. I hoped to find examples of Mexican graphic design—a historical connection that would bridge who I was with the history of design. I was looking for ancestors. When I couldn’t find a single book dedicated to us or our visual traditions, I understood how rare my position was in this place—and this field.
The one thing I did find were bound back issues of Graphis, a design magazine, and an article featuring the graphic identity system of the 1968 Mexico City Olympics. This vibrant system was one of my favorites, and I felt a bit dim for not having immediately recalled it as a monument in Mexican design history. Just weeks earlier, I had included research on the 1964 Tokyo Olympics pictographic system in a project, which credited a team of visionary Japanese designers. I flipped eagerly through the article, hoping to learn the names of the Mexican designers behind this equally compelling work.
But I found only one name: Lance Wyman. An American. A white designer from New York.
My heart sank. Why did Mexico entrust this historic cultural moment—its visual storytelling—to someone outside of the culture? Why hadn’t we seized this moment to elevate our own design voices?
I stared at the design system, skimmed back through the article, and sat with the cognitive dissonance of an artifact that looked so deeply Mexican—yet, according to the text, was the creation of one man alone.
Years later, a friend told me the story of meeting the son of Vázquez Ramírez, who had held onto the "receipts"—documentation that proved the 1968 Olympic design system was the result of a collective effort by Mexican designers, design students, and a visual language deeply inspired by Indigenous design systems. As he spoke, an image of Huichol yarn painting flashed into my mind. Holy shit. The cognitive dissonance I’d once felt dissolved, replaced by the deeper grief of recognition: the truth of Mexican design had been paved over with the myth of a foreign savior.
Just as the Spanish razed Tenochtitlan to build Mexico City atop its ruins, this narrative buried the brilliance of a communal, Indigenous-informed design practice beneath another hero story.
In almost every other life scenario, when I have found the line of code that reflects white supremacist values, or signals that my presence was never consider in the creation of the culture—I’ve left. But I love design, the way I love music. Over and over again I have decided to stay—and make challenging exclusionary social codes embedded in graphic design and visual culture a bottom line of practice.
In client projects, I advocate for the diverse representation of bodies. When creating work for historically marginalized audiences, I push for those communities to be included as stakeholders—with real influence, not just token consultation. In the classroom, I’ve used annual budget dollars to build a resource library that reflects a diverse body of designers, voices, cultures, and abilities. When bringing guest speakers to campus, I seek out individuals whose identities, stories, and interests reflect the population we serve. At the curricular level, I build projects that make space for students to bring their lived experiences into the work. And during critique—if a student presents something I don’t know about—I don’t shrink from the discomfort of not being the expert. Instead, I get curious. I ask questions. And I thank them for teaching me something new.
In choosing to stay, and do this work, I’ve also found others—folks with similar experiences, who have also dedicated themselves to shaping a collective value system within design culture. I am constantly in awe of their brilliance, their care, and their courage. I’m honored to call them friends, and be in community with them. Our presence in the field of design, and our shared commitments as educators, have become a living illustration of what is possible when community is centered over competition, and when care is central to the culture.
Side bar fun fact:
According to the codeswitch podcast episode “What about your friends?” a recent survey found that mixed race kids (among all demographic groups) are the most likely to have a diverse body of friends—if they have any at all.
The survey also found that because American culture tends to self sort by race, social isolation is experienced disproportionately by mixed race kids.
Book: Why Are All the Black Kids Sitting Together in the Cafeteria?
MAGIC
WORDS
Ancestral Epistemology
1) a system of knowledge that is based on the ways of knowing of Indigenous peoples. It is passed down through generations and is part of a person's culture, spirituality, and identity.
2) preserving or creating epistemologies for your future ancestors.
Ceremonial Research
1) the ceremony of maintaining accountability to these relationships. For researchers to be accountable to all our relations, we must make careful choices in our selection of topics, methods of data collection, forms of analysis and finally in the way we present information.
2) Participating in ceremony, creating ceremony or rituals as a form of research and learning.
Inherited Stability
One of many factors that shape privilege, or the application of freewill. Inhereted stability describes being born into a situation where one has access to resources, such as secure family relationships, financial stability, access to community, quality education at every level.
A Mexican Dialectic
A phrase used to describe the Mexican’s ability to harmonize the complex and seemingly disparate: life and death, revolution and institution, our Indigenous and colonial ancestors, the old ways with the new, our passion and our pain, our sorrow and our laughter. Duality is the basis for understanding. To receive requires sacrifice.
Altarista
1) An expert/artist who creates altars
2) The person responsible for keep the family ofrenda.
Chicano/a/x
Chicano/a/x identity rejects an Anglo-colonial view of the self. It honors Indigenous heritage while acknowledging the unique experience of being Mexican descendants living in the United States—sometimes on land that was once Mexico, always on land that is home to the first people. While not everyone who identifies as Chicano/a/x claims a direct Indigenous lineage—the term remains a powerful political affirmation of Mexican-American experience.
New words:
Positionality
Positionality refers to the specific social and cultural coordinates from which a person sees, knows, and moves through the world. It includes identity markers like race, gender, class, ability, sexuality, citizenship, and more—but also lived experience, memory, and relationship to power.
To name one's positionality is not just to describe identity; it is to acknowledge perspective.
It is a practice of accountability: I am not neutral. I am located.
In research, teaching, and design, positionality becomes a lens—revealing not only what we see, but what we have been taught to ignore.
In short: material, spiritual, relational freedom of all life from domination systems – in the ways they manifest particularly and specifically, and in all their broad forms of reach, certain there is no way to disentangle cosmic life, from community life, from the intimacies of a single life.
Collective Liberation (enfleshed podcast)
In short: material, spiritual, relational freedom of all life from domination systems – in the ways they manifest particularly and specifically, and in all their broad forms of reach, certain there is no way to disentangle cosmic life, from community life, from the intimacies of a single life.
in full: Collective liberation recognizes that freedom and flourishing ripple outwards from centers of struggle and solidarity.
Axiology
Axiology is the study of values—what we hold as precious, worthy, or right. It asks: What do we care about? Why do we choose one path over another? It’s not just ethics, and not just aesthetics, but the connection between them.
Epistemology
Epistemology is the study of knowledge—how we come to know what we know. It asks: What counts as truth? Who gets to be the knower? What ways of knowing are honored, or erased? Some know through data. Others know through dreams.
Ontology
Ontology is the study of being—what exists, and how it exists in relation to everything else. It asks: What is the nature of reality? What does it mean to be—a body, a spirit, a place, a people? In ontology, existence is not a linear map, it is the mycelial network beneath the forest floor—quiet, connective, and alive with unseen meaning.
Projects
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Projects 〰️
Other People’s Prisms
Thesis grad exhibition branding.
The show title is cheeky (OPP), but is ultimately referring to the act of looking through various lenses of experience, and adopting the lenses of others in order to build mutual understanding, empathy.
I am responsible for creating branding and making a landing page that redirects to Are.na, which we are using to create a showcase of grad work.
Image Making
Tonantzin / Holy Mothers
digital collages using found, photographed, and scanned imagery.
Each image is a small altar dedicated to cultural matriarchal figures
Papel Picado Poetry
Short form poems connected to themes from the book, contained in holding shapes that reference the paper decorations used in Mexican Culture.
This one is about the reality of all blessings, they are a gift and a responsibility. Having a family is such a gift, and the laundry is never ending. The joy of finishing the laundry, the joy of spending time with family.
WORKSHOP!
I led my first ever workshop (outside of my own institution) at CalState Northridge.
The Pocket Ofrenda Workshop. The pocket ofrenda is a
hybrid form that merges two powerful traditions: the Zine and the Día de Muertos altar. Rooted in Mexican tradition, the Día de Muertos altar is a sacred space created to honor and preserve the memory of loved ones who have passed on. The zine, on the other hand, is a self-published, often handmade booklet with deep roots in celebration, resistance, and community knowledge-sharing. Both forms are connected by ceremony and storytelling.
Results:
It’s funny when I was planning this workshop I was really focused on making sure the physical act of making was accessible across multiple disciplines (art and design), and logistics.
I hadn’t thought too much about what the act of making altars in community would be like. I was so happy to see that what happens in my home as we build our altar, also happened in this space. As folks crafted meaningful compositions dedicated to lost loved ones, they told eachother stories about their people, and they bonded over the process of greif and celebration of life at the same time. It was BEAUTIFUL.
Communal Collaboration
From Dori’s Substack
A month ago, I posted a solo Instagram video of myself saying the "forbidden" words for U.S. Federal Agencies under Executive Order of President Trump. I also put out a call for community to contribute to a collective video and posters. Thirty-four people responded to the call. We held meetings to discuss how do we do this work and protect the safety of those participating. I migrated from Google to Proton Drive and a channel of Signal. I talked about whether to hide peoples faces. These discussions helped ground the project in the understanding of the real risk of standing up and help everyone recogized that not everyone can take those risks.
Twelve people plus myself created videos of ourselves say the 197 "forbidden words" as reported by the New York Times on March 7, 2025. We set up a Are.Na account to share. https://www.are.na/share/KeAModL
We see these forbidden words as form of attempted erasure. Attempted because we will not be erased.
Please amplify loudly, especially today on May 1st, when there are so many protests happening around the country.
For inquires: email attemptederasure@pm.me
Motion Experiments
This month’s motion experiment was making a spinning hexaganol prism.
We were originally supposed to have 6 grads, but are now down to 4 .
we’re going to keep the original six sided figure though.
Care & Feeding
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Care & Feeding 〰️
Nana is my idol. That joy on her face is ALWAYS there. She can be sassy, but she’s never salty.
She has what I call an “un-fuckwithable joy.”
The big kids are gettin BIG!
Dying eggs? In this economy?!
My brothers (left), and soon to be brother in law Eli.
Grown ass men who still get excited about pokemon cards.
This is an altar.